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DiSC® is a model of human behavior that helps people understand “why they do what they do.” The dimensions of Dominance, influencing, Steadiness, and Conscientiousness make up the model and interact with other factors to describe human behavior. Originally created by Dr. William Marston at Columbia University and researched and updated by Dr. John Geier and Inscape Publishing at the University of Minnesota, the DiSC model and its various assessment tools have helped over 35 million people in 20+ languages over the last 40 years. |
Why use the DiSC model?
The most important benefit of the DiSC model is creating “people smarts” - helping individuals understand themselves and others better. With this as the foundation, clients then utilize the model to achieve the following outcomes:
- Improve collaboration and reduce conflict
- Build results-producing teams
- Develop effective coaches and managers
- Increase sales and service success
DiSC is a registered trademark of Inscape Publishing, Inc.
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